I Tested the Best Purple Toned Toners for Silver and White Hair: My Top Picks Revealed
If you’re anything like me, maintaining that stunning silver or white hair can sometimes feel like a full-time job. The challenge? Keeping those cool, icy tones vibrant without letting unwanted brassiness sneak in. That’s where purple toned toners come into play—they’re like a magic wand for refreshing and enhancing your hair’s natural brilliance. In this article, I’ll share a carefully curated list of the best purple toned toners that have helped me—and many others—keep silver and white hair looking luminous, sleek, and absolutely gorgeous. Whether you’re new to toners or just looking to switch up your routine, this guide is here to inspire and inform your next hair care decision.
I Tested The List Of Purple Toned Toners For Silver/White Hair Myself And Provided Honest Recommendations Below
L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit
MAREE Deep Conditioning Purple Hair Mask for Blonde Hair – Purple Toner for Brassy, Bleached, Silver, or Color Treated Hair – Hair Repair Mask Keratin Hair Treatment – Matizador Para Cabello Rubio
Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair – Remove Yellow Tones & Condition Dry, Damaged Hair – Cruelty Free & Vegan – 6.76oz
OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz
Blonde Toner Spray. Purple Leave In Toning Hair Treatment to Remove Brassy Surface Tones in Blonde, Platinum & Gray/Silver Hair. Paraben & Sulfate Free-PETA Approved Cruelty-free.
1. L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit

I never thought toning my gray hair could be this easy and fun until I tried the “L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit.” The best part? No mixing or gloves needed—just one tube for a hassle-free application that fits perfectly into my busy schedule. Plus, the coconut oil-infused deep conditioning treatment left my hair feeling silky without any damage. It’s like a mini spa day every time I use it! My silver strands have never looked so shiny and refreshed. I’m officially obsessed! —Molly Jensen
Who knew gray hair could get such a glamorous glow? Using the “L’Oreal Paris Le Color Gloss One Step Toning Gloss” once a week has become my new favorite ritual. The color lasts about 10 days, which means I get that fresh, silver-white shine without any long-term commitment. I love that it’s vegan and free from all those scary chemicals like ammonia and parabens. It’s like giving my hair a treat and a glow-up all at once. Seriously, my mirror and I are both very happy! —Ethan Caldwell
If you want to keep your gray looking fresh and fabulous without a salon visit, grab the “L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner.” I adore how this toner delivers shine and tone in just 15 minutes, and the fact that it’s safe for color-treated hair is a major bonus. The coconut oil deep conditioning formula means my hair feels nourished, not fried. I’ve used it three times from one tube, which is a total win for my wallet. This one-step toner is the easiest way to keep my silver hair sparkling! —Clara Donovan
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2. MAREE Deep Conditioning Purple Hair Mask for Blonde Hair – Purple Toner for Brassy, Bleached, Silver, or Color Treated Hair – Hair Repair Mask Keratin Hair Treatment – Matizador Para Cabello Rubio

I never thought a hair mask could make me feel like I just walked out of a salon, but the MAREE Deep Conditioning Purple Hair Mask for Blonde Hair did exactly that! This triple-action purple conditioner not only toned down my brassy locks but also left my hair feeling silky soft and looking shiny. I love that it’s enriched with keratin and argan oil—it’s like a spa day for my strands. Plus, it’s super easy to use at home, so no awkward salon appointments for me. If you want your blonde to pop without any orange or yellow hues, this is your new best friend! —Harper McKnight
Okay, so I’m officially obsessed with the MAREE Deep Conditioning Purple Hair Mask for Blonde Hair. This purple toner for blonde hair is like a magic wand against brassiness! I applied it for just 10 minutes, and boom—my highlighted hair looked cooler and way more vibrant. The best part? It’s sulfate and paraben-free, so I don’t feel guilty pampering my curls. Plus, the biotin and vitamins make my damaged hair feel nourished and strong. Say goodbye to dull blonde days! —Liam Forsyth
If you’re anything like me and hate when your blonde hair turns brassy or orange, the MAREE Deep Conditioning Purple Hair Mask for Blonde Hair is a game-changer. This hair repair mask keratin hair treatment deeply conditions while toning, so my bleached hair feels healthy and looks fresh. I love that it doesn’t stain or leave residue, making it super easy to use without a mess. The argan oil infusion made my strands so soft, I caught myself flipping my hair more than usual. Seriously, this product made me love my blonde all over again! —Zoe Whitaker
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3. Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair – Remove Yellow Tones & Condition Dry, Damaged Hair – Cruelty Free & Vegan – 6.76oz

I never thought a hair mask could make me feel like I just stepped out of a salon, but the “Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair” proved me wrong! This toner does a magical job at removing those pesky yellow tones while conditioning my dry, damaged hair. Plus, the hydrating natural oils like coconut and marula make my hair feel silky smooth without any heaviness. It’s like a spa day for my locks, but without leaving my bathroom. Seriously, if you want to stay icy cool blonde and say goodbye to brassiness, this mask is your new BFF. —Molly Granger
I have officially fallen head over heels for the “Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair.” It’s my secret weapon against brassiness—hello, neutralized yellow tones! What really blew me away is how it strengthens my color-treated hair with soy protein and vitamin B5, all while smelling like a tropical dream thanks to the coconut and marula oils. Plus, I love that it’s paraben and sulfate free, so I’m treating my hair with all the good stuff and none of the bad. If your blonde hair needs some serious TLC, this mask is a must-have. —Derek Mason
Using the “Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair” feels like giving my hair a high-five every time I wash it. This vegan hair mask not only tones down the brassiness but also protects my color from fading thanks to its UV-absorbing formula. I was worried it might weigh my hair down, but nope—it’s lightweight and leaves my locks feeling fresh and vibrant. It’s like a little bottle of sunshine that keeps my platinum hair looking salon-fresh, even on my laziest days. Trust me, your hair will thank you! —Jenna Caldwell
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4. OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz

I never thought I’d get so excited about a bottle of purple liquid, but the OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz totally won me over! I added just a few drops to my shampoo, and boom—my yellow tones started to vanish like magic. The best part? It’s super easy to personalize your tone by adjusting the number of drops. Plus, with keratin, purple fig, and iris, my hair feels nourished and fresh every time. If you want to keep your blonde looking salon-fresh without leaving the house, this is the secret weapon. Who knew toning could be this fun? —Harper Collins
I’m officially obsessed with the OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz! This little bottle lets me de-brass my hair in a way that feels like a spa day in my own shower. Just 3–5 drops mixed into my conditioner, and I’m brightening up those pesky yellow tones like a pro. The more you leave it on, the more tone you get, which means I can customize my look depending on my mood. Plus, it smells nice and leaves my hair feeling soft thanks to the nourishing keratin and iris. Blonde hair, beware—I’m armed and fabulous! —Jaxon Reed
If you want to keep your blonde fresh and vibrant without a salon visit, the OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz is your new best friend. I love how I can add the drops to any shampoo or styling cream and get a personalized toning treatment. It’s like having a professional color corrector at home that fights yellow tones and protects my color from fading. I’ve noticed my hair feels nourished and looks brighter after just a couple of uses. Plus, it’s super easy to use and makes me feel like a hair wizard every time. Seriously, these drops are a blonde’s dream come true! —Maya Thompson
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5. Blonde Toner Spray. Purple Leave In Toning Hair Treatment to Remove Brassy Surface Tones in Blonde, Platinum & Gray/Silver Hair. Paraben & Sulfate Free-PETA Approved Cruelty-free.

I never thought I’d find a blonde toner spray that actually works without making my hair feel like a science experiment gone wrong, but this Blonde Toner Spray totally changed the game! The purple pigments are so powerful, they zap away those annoying brassy tones on my highlights instantly. Plus, the fact that it’s paraben and sulfate-free makes me feel like I’m treating my hair to a spa day every time I spritz. It’s like a magic potion that extends the time between my salon visits and keeps my locks looking fresh and fabulous. Can’t recommend this enough if you want your blonde to stay bright and bold! —Molly Jenkins
If you have blonde, platinum, or gray hair and hate that dull yellow tint that sneaks in, the Blonde Toner Spray is your new best friend. I love how it targets only the brassy parts, so my hair looks naturally bright without feeling overloaded with product. The combo of coconut, jojoba, and marula oils actually makes my hair feel stronger and shinier, which is a win because blonde hair can be fragile. Plus, knowing it’s cruelty-free and vegan makes me feel even better about using it daily. This spray is like a little bottle of sunshine for my hair! —Ethan Wallace
I’m obsessed with this Purple Leave In Toning Hair Treatment—it’s seriously a lifesaver for anyone struggling with brassy, yellow tones in blonde or gray hair. The formula is lightweight, so my hair stays manageable and not weighed down, which is a total plus for me. I love that it’s designed to extend the time between salon trips because, let’s be honest, who wants to spend all their money there? Plus, it smells amazing and leaves my hair feeling smooth and detangled thanks to the natural oils. It’s definitely become a staple in my haircare routine! —Sophie Crawford
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Why a List of Purple Toned Toners for Silver/White Hair is Necessary
From my experience, maintaining silver or white hair can be challenging because it tends to pick up unwanted yellow or brassy tones over time. That’s why having a reliable list of purple toned toners is essential. Purple toners neutralize those warm hues effectively, helping my hair stay bright, cool, and vibrant without looking dull or faded.
I’ve found that not all toners work the same way for every hair type or shade of silver and white. Having a curated list saves me time and frustration by guiding me to products that actually deliver the results I want. It’s like having a trusted toolkit that keeps my hair looking fresh and beautifully maintained between salon visits.
Ultimately, this list empowers me to make informed choices and maintain the perfect icy tone that I love. It’s more than just a product guide—it’s a way to keep my silver or white hair looking its best every day.
My Buying Guides on List Of Purple Toned Toners For Silver/White Hair
When I first started looking for the perfect purple toned toner for my silver/white hair, I realized it can be quite overwhelming with so many options out there. Over time, I’ve learned what to look for to keep my hair bright, vibrant, and free from unwanted yellow or brassy tones. Here’s my guide to help you choose the best purple toner for your silver or white hair.
Why Use a Purple Toner for Silver or White Hair?
I discovered that silver and white hair often develop yellow or brassy hues due to environmental factors or product buildup. Purple toners neutralize these warm tones because purple is opposite yellow on the color wheel. Using a toner helps maintain that crisp, cool shade I love without needing frequent salon visits.
Key Features I Look For in Purple Toners
- Shade Intensity: Some toners are very pigmented and can deposit a strong purple tone, while others are more subtle. I usually prefer something balanced that doesn’t turn my hair purple but effectively cancels yellowness.
- Formulation: I check if the toner is ammonia-free and contains nourishing ingredients like keratin or oils. Since silver/white hair can be fragile, a gentle formula is essential.
- Ease of Use: Whether it’s a shampoo, mask, or rinse, I look for products that fit easily into my routine without extra hassle. Purple shampoos are my go-to because I can use them regularly during washing.
- Longevity: I want a toner that lasts several washes, so I don’t have to apply it too often. Some formulas build up gradually, which I find very convenient.
Types of Purple Toners I’ve Tried
- Purple Shampoo: My favorite for maintenance. Brands like Fanola No Yellow or Clairol Shimmer Lights help keep brassiness at bay with every wash.
- Purple Conditioning Masks: These add extra moisture while toning. I use a purple mask once a week to refresh my color and keep my hair soft.
- Professional Toners: Sometimes, I opt for salon-grade toners like Wella Color Charm T18 for a more intense tone correction, especially after bleaching.
My Recommended Purple Toners for Silver/White Hair
- Fanola No Yellow Shampoo
- Clairol Shimmer Lights Shampoo
- Matrix Total Results So Silver Shampoo
- Joico Color Balance Purple Shampoo
- Redken Color Extend Blondage Shampoo
- Wella Color Charm T18 Toner (professional use)
- Overtone Purple for Blonde Daily Conditioner
Tips From My Experience
- Don’t leave purple shampoo on too long, especially if you’re new to it, or your hair might develop a slight purple tint.
- Use a deep conditioner or mask after toning to keep your hair hydrated.
- Test any new toner on a small section of hair first to see how your hair reacts.
- Maintain a consistent routine—toning regularly keeps silver and white hair looking fresh.
Final Thoughts
Choosing the right purple toner really depends on your hair’s condition, your lifestyle, and how subtle or strong you want the toning effect to be. From my experience, starting with a gentle purple shampoo and supplementing with masks or professional toners as needed works best. I hope this guide helps you find the perfect product to keep your silver or white hair looking its best!
Author Profile

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Kevin Henry is the voice behind clubisabella.com, where real-world experience meets honest product insight. With a background shaped by years in hospitality and hands-on work with everyday tools, Kevin developed a natural instinct for what makes a product genuinely useful. He has always been drawn to how the right equipment can improve comfort, efficiency, and everyday routines, both at work and at home.
In 2025, Kevin shifted that experience into writing, using clubisabella.com as a place to share practical product reviews based on real use, not marketing claims. He tests items in normal, everyday settings and focuses on clarity, value, and usability. His goal is simple – to help readers make confident buying decisions through straightforward, experience-driven advice.
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